Seminars: The Internet in the Tourism Industry

How do I optimally use the Internet for my marketing purposes?


We answer this question in depth in our e-marketing seminars.
The amount of time and money needed for Internet marketing is continuously increasing ― and everyone is becoming better at it. That means you require more in-house expertise.

 

Learn how to tackle these new challenges independently.

 

Our seminars on the Internet in the Tourism Industry:

 

• Recipes for Success on the Internet

• Using the World of Google Successfully

• WEB 2.0 and Social Media
• The Enticing Email Offer as the Key to Attracting Guests

 

Keep your advantage and register for our seminars.

   

Using the World of Google Successfully

Without Google nothing is possible on the Internet these days. Google is becoming more and more important in the tourism industry. Learn how you can stay ahead of the game for free or at little cost.

 

Topics:
(These Google products are in part closely interrelated and will be introduced in this seminar.)

 

  • Google Search ― how to improve your website for good search results
  • Google Places, Google+, Google Hotel Finder
  • Picasa and Youtube
  • Google Adwords
  • Google Analytics
  • Learning about new tips and tricks

 

» Current sessions

Seminar duration:
9 a.m. – 4 p.m. with lunch break

 

Price:

€200.00 + VAT
or €160.00 + VAT with the bonus program as your second seminar

 

 

Read more: Using the World of Google Successfully

   

Seminar: WEB 2.0 and SOCIAL MEDIA

WEB 2.0, social media (Facebook and others), guest review portals, online booking

 

Topics:

 

  • WEB 2.0 – Guests want to create their own content and read that of others
  • Fundamentals and options for travel accommodation providers, guest photos and guest videos (YouTube, Flickr etc.)
  • Review portals ― your website is no longer your own and it's time to take it back
  • Online booking ― a topic that has been on the table for many years now and is now no longer avoidable
  • Apps for smartphones

 

Here is a video clip to give you a taste of what is to come.:-)

 

 

» Current sessions

Seminar duration:
9 a.m. – 4 p.m. with lunch break

 

Price:

€200.00 + VAT
or €160.00 + VAT with the bonus program as your second seminar

Read more: Seminar: WEB 2.0 and SOCIAL MEDIA

   

Seminar: Recipes for Success on the Internet

Guest behaviours, search machine optimisation, the perfect website, statistics

 

Topics:

 

  • Important Internet terms and their meanings
  • Internet travel trends and developments
  • How do search machine strings work (e.g. in Google)?
  • How can I increase my number of hits and inquiries/bookings?
  • Tips for the perfect homepage ― what should I pay attention to?
  • Success analysis using statistical programs (e.g. Google Analytics)

 

» Current sessions

Seminar duration:
9 a.m. – 4 p.m. with lunch break

 

Price:

€200.00 + VAT
or €160.00 + VAT with the bonus program as your second seminar

Read more: Seminar: Recipes for Success on the Internet

   

Seminar: The Enticing Email Offer as the Key to Attracting Guests

Do you also struggle to cope with the daily flood of emails?

 

Structure, text, illustration with pictures ...
You will learn tips and tricks for quickly creating emails with an appealing layout.

 

Topics:

 

  • Structure and content of your email offer
  • Tips for creating emails with an appealing layout
  • Text blocks for responding quickly without errors
  • Standard leasing texts
  • Working with photos to use in emails
  • Many tips and tricks

 

» Current sessions

Seminar duration:
9 a.m. – 4 p.m. with lunch break

 

Price:

Price:

€200.00 + VAT
or €160.00 + VAT with the bonus program as your second seminar

Read more: Seminar: The Enticing Email Offer as the Key to Attracting Guests

   

Willkommen in der Webtextwerkstatt!

Wirkungsvoll texten im Internet!

 

Fehlen Ihnen pfiffige Ideen und die richtigen Worte, um Ihr Haus und seine Stärken stil- und effektvoll auf Ihrer Website, in Suchmaschinen, Angeboten und Facebookbeiträgen in Szene zu setzen? In unserer Webtextwerkstatt erhalten Sie wichtige Tipps&Tricks zum kreativen Schreiben fürs Netz. Am PC formulieren Sie Ihr persönliches Webtextgesellenstück und verpassen Ihrem Buchstabensalat ein würziges Dressing! Ihre Gäste und Google werden Ihre Texte lieben!

 

 

Themen-Schwerpunkte:

  • Kreativ und wirkungsvoll schreiben fürs Netz – Tipps & Tricks für stil- und effektvolles Schreiben
  • Besser texten für Webseiten, Suchmaschinen, Online-Marketing und Social Media
  • Arten, Aufbau und spezielle Eigenschaften von wirkungsvollen Onlinetexten
  • Kurzinfos über Suchmaschinenoptimierung und Suche nach den passenden, eigenen Keywords
  • Do it yourself! Die Stärken von Haus und Umgebung und Packages überzeugend formulieren

 

» Aktuelle Termine

 

» Informationen zur Seminardauer und zum Preis

   

Seminar: Newsletters for Guest Loyalty

Sales and guest loyalty, managing contact addresses, sending newsletters

 

Topics:

 

Tips on how to structure and create content for newsletters:

  • Visually appealing layout without complications
  • Demonstration of a powerful newsletter tool
  • Noteworthy information about laws

 

Practical exercises for the following topics:

  • Address database with marketing categories
  • Newsletters as bulk mails

 

» Current session

Seminar duration:
9 a.m. – 4 p.m. with lunch break

 

Price:

€200.00 + VAT
or €160.00 + VAT with the bonus program as your second seminar

 

 

We also offer these seminars upon request for hotels and tourist associations. (Tailored to your requirements, staff and objectives)

   

© 2012 tourismustraining.at | Neurauth 3 | A-6068 Mils | info@tourismustraining.at

Phone +43 (5223) 41387 | Fax +43 (5223) 53263