Marketing Fundamentals in the Tourism Industry

Strategic marketing to benefit you

 

In order to ideally take advantage of the enormous opportunities that have arisen from the modern information society for marketing your offer to tourists, you must also have the right knowledge and skills for using the required tools.

 

This seminar is ideal for introducing you to the world of marketing:

 

  • Marketing in the tourism industry ― what is involved?
  • Marketing tools
  • How important is marketing to a business?
  • Strategic marketing and operative marketing
  • The marketing mix
  • How to develop a marketing concept

 

1 seminar day:

Price: €280.00 per participant for an individual attendee

A maximum of 15 participants as a company seminar upon request

   

Successful Media Relations in the Tourism Industry

Becoming a PR expert

 

Anyone working in the tourism industry knows how important communication is.
This seminar explains the importance of PR activities and how they differ from marketing activities.
One focal point is communication in crisis situations.

 

A seminar for the future of your business:

 

  • Media relations tools
  • Rules for a good PR message
  • Successful implementation of PR activities
  • Crisis communication in the tourism industry
  • Practical examples and discussion rounds

 

1 seminar day:

Price: €280.00 per participant for an individual attendee

A maximum of 15 participants as a company seminar upon request

   

© 2012 tourismustraining.at | Neurauth 3 | A-6068 Mils | info@tourismustraining.at

Phone +43 (5223) 41387 | Fax +43 (5223) 53263